Rebrand Roundup: The Europa League, Mr Kipling in bed with Roald Dahl and other stories

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Turquoise – UEFA Europa League


In anticipation of the new season, the UEFA Europa League will feature a refreshed brand identity by design studio Turquoise. The branding continues to be inspired by the strong bond between players and fans but now has more emphasis on the scale and dynamic nature of the competition. While key elements such as the logo and colours remain, the visual expression has taken on bolder and edgier shapes. The existing “energy wave,” visualising the connection between players and fans, has transformed into a linear


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