About me

I design things. I create meaningful experiences. I understand the importance of the narrative arc, which allows me to take my team, my clients, and my customers - our heroes - on a journey that is both rewarding and inspirational. I embrace the vagaries of cause and effect, desire and gratification. I know how to tell a good story.

I cut my design teeth creating new digital products for Thompson Reuters in New York City. After jumping the pond for a masters in film theory, I was one of the lead designers of the YouView (nee Canvas) IPTV platform for the BBC and its partner broadcasters. In 2009 I joined LBi, where clients have included Virgin Atlantic, BT, and Cunard. I am currently one of the acting heads of the LBi user experience design team.

In my spare time I write fiction and dabble in film production.