ABOUT

Design at Cheil London has devised a way to celebrate the multi-various, brief-rich, execution-heavy projects from the shop floor, with a rotating exhibition sponsored by LOVEUROPE. A poster series is translating various briefs across all client business into contemporary limited-edition prints.

“We’ve decided to retrospectively translate the essence of some of the agency’s major projects into visually seductive pieces of design. A poster and post-card series of limited edition prints that celebrate the agency’s dedication to a brief as a whole, a visual essay of the daily focus of the entire agency’s efforts. It’s also a way to focus the lense on our faculties as a department. To challenge ourselves and our partners to create progressive, contemporary craft – the stuff we believe lies at the heart of engagement. Because of this, it’s critical for us to exercise our craft muscles where ever we’re inspired to do so. What better place to find inspiration than within our own daily challenges and the quality of our output?"— Georgia Barretta,
Creative Director

Creative Direction: Georgia Barretta
Concept and Design: Katja Alissa Mueller
Design: Rob Reed, Michael Pauls, Sanjai Dave, Silvino Leal