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Skullcandy’s Crusher ANC wireless headphones change the game for music lovers. The headphones feature personalised noise cancelling which combines three different technologies for the first time. A revolutionary product deserves a revolutionary launch. So we created the ‘Deeper Dimensions of Sound’ event at cult art and multimedia venue 393 NYC in New York. Influencers and media experts were invited to join Skullcandy’s product designers and experience the features for themselves. The centrepiece of the pop-up was a striking set of illuminated sound installations. Guests walked through these futuristic vignettes and experienced directional ‘sound showers’. These showcased how personalised and adaptive noise cancelling works at home, at work or when travelling - leaving no doubt about the product's capabilities.