ABOUT

Quiksilver’s most ambitious surf shop to date, can be found in the heart of Europe’s surfing capital, Hossegor. Collaborating with this iconic lifestyle brand on their first global retail concept, our goal was to create a blueprint that would re-affirm their brand positioning as the original and leading surfing lifestyle brand, worldwide.

As active surfers and extreme sports enthusiasts ourselves, we designed a culturally-relevant brand experience design to inspire a new generation. Our lifestyle retail destination design is less densely merchandised, with the creative retail interior design focused on product elevation, lifestyle services and brand storytelling. In-store, artist-commissioned murals and digital projections capture the energy of the surf community, bringing off-shore action in-store via webcam livestreams of the World Surf League alongside heritage content from the Quiksilver archives.

The result is a lifestyle retail destination which celebrates the brand’s role at the heart of the surfing community - past, present and future. Their new global retail concept is flexible enough to appear in any location people seek adventure, adapting it’s product offering, in-store services and brand storytelling to suit the lifestyle of the brand’s various tribes across surf, skate and snow.

Named one of the world's best surf shops by SURF EUROPE MAGAZINE.