ABOUT

New Era has a newly located store in Westfield, Stratford with a concept by Checkland Kindleysides, which presents New Era’s latest collections, reflecting the brand’s passion for headwear and its authentic sports heritage.

Brand and product stories are brought to life in-store through premium fixture design and a choice of materials that resonate with the brand values, allowing the New Era story to be told to both brand aficionados and a new, wider audience.