ABOUT

My work takes the approach of communicating the values of the certifications and the true essence of the brand. I chose to introduce a refillable storage coffee tin to go along with the refill bags as this strengthens the sustainability of the brand and also gives the cafes something to show off. The menu takes you through a journey and enables the consumer to make a conscious decision to make a lasting impact simply by the coffee they choose to drink. This theme continues through the coasters and cup sleeve which comment on the work Grand Café does with its certifications. Different colours on each blend are influenced by each certification’s colours and the countries heritage and design that they come from. The craft coffee experience is strengthened by the printed text pattern used as the background to the designs. This represents not only that the coffee is hand farmed and blended but also the involvement and livelihoods off the farmers and families. The takeaway cup sleeves add a tactile and personal touch to the experience, not simply by just having your name written on but also reinforcing the brand ideology. There are constant reminders throughout the range on how and where to find out more about the positive effects of Grand Café. The packaging has created a strong visual context and customer attraction and hence be proudly shown off in a coffee shop.