Chaka Sobhani Global Chief Creative Officer


"The Enyaq mixes a caring electric heart, with bad-ass design. We brought these opposing sides to life in a typically playful ŠKODA campaign, telling the story of two robot siblings, PU-RR and GR-RR as they struggle to find their place in the world.
PU-RR is gentle and thoughtful. GR-RR is tenacious and creative. Their differences make it hard for them to fit in, until they find a place where being made different is the key to greatness – the ŠKODA factory. Here they discover, their personalities perfectly combine to create something exceptional – the new, fully electric ŠKODA Enyaq."


  • ŠKODA UKClient

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