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Ocean has announced a three year partnership with the Marine Conservation Society (MCS) which will enable the British based charity to magnify its campaigns and engage millions of people in eradicating single-use plastic from the oceans.

As part of the partnership, Ocean is giving the Marine Conservation Society access to its premium portfolio of UK digital screens to support and amplify its campaigns throughout the three years.

Ocean is launching its own campaign, Ocean for Oceans, as part of the company's pledge to eradicate the use of single-use plastic within its own business by the end of 2018, and to work with its clients and suppliers to eliminate all single-use plastics from its products and supply chain by the start of 2021.

Ocean is planning a series of key events across 2018 to support the movement to end the use of single-use plastic, promote responsible recycling and protect the seas.

The MCS partnership launches with a graphic digital out of home (DOOH) #StopThePlasticTide campaign on behalf of the Marine Conservation Society which highlights the threat to marine life from plastic pollution in the world’s seas. The campaign, created by daughter, launched on January 29 across 14 screens in four cities: London, Manchester, Bristol and Birmingham.

The creative is by daughter, with photography by Guy Farrow.

Other collaborations will address wider marine conservation problems including chemical pollution and overfishing on which the Marine Conservation Society actively campaigns.