ABOUT

The Female Lead is a non-profit organisation set up to show young women aspirational role models across a wide range of careers from all walks of life. Among the 60 women featured are politicians to engineers and campaigners. Some have led their profession, some have broken new ground for women and some have inspired change through relentless endeavour.
Ocean are using facial detection technology to trigger in real time tailored messages when young adult females or adult females are within the vicinity of the screens which are located in nine UK cities.