ABOUT

Ocean has held the rights to sell the iconic BFI IMAX advertising landmark for more than 10 years. Following a competitive pitch process, Ocean's contract is set to be renewed for another five years with the option to extend by a further five years at the sole discretion of the BFI.

The unrivalled BFI IMAX is Europe’s largest OOH canvas, combining 1,734m² of creative space with the latest technology in LED lighting to deliver unique, high impact advertising experiences. Measuring 120 x 15 metres, the irreplicable advertising wrap dominates the roundabout next to Waterloo railway station in London.

Ocean first won the BFI IMAX advertising contract in April 2006. Global brands such as Apple, Universal Pictures, Netflix, LMVH, Mercedes, Tiffany, Hugo Boss and HSBC have occupied the famous advertising banner during Ocean’s tenure.

With a clear vision for the future, Ocean Labs and Ocean Studio will roll out a new suite of creative initiatives including 3D visual experiences, animated holographics and projection mapping and mobile augmented reality, allowing advertisers to make use of the “virtual” skyline above the physical IMAX with richer and more immersive content.