ABOUT

Experiential retail
etron Pop-Up Store - Westfield

Objective
Support the launch of the new hybrid car - the A3 Sportback e-tron – whereby all communications integrate with the central launch campaign.

Solution
Somo conceived and executed an experiential retail experience at Westfield Stratford. The experience incorporated 5 digital products, i.e. Virtual A3 e-tron, 3D object recognition and AR Explorer Application.

Results
Built to scale, the experience is now touring the UK across 5 other major city shopping centres.