ABOUT

This is a branding project for a Metro transport system that is to be made for the South East of Wales in the UK, in replacement of current methods. The system has three modes of transport that will connect communities big and small together over the region, opening up a variety of economical opportunities. The challenges of this brief were quiet complex, with the biggest trying to encourage a shift in peoples perspectives of public transport around South Wales. Another one was identifying the key benefits of a Metro and how this needs to be communicated.