ABOUT

The brief was to work on a live project, with Life venture Arts to brand a upcoming fashion line called Afrasia in time for a show based in the city of Cardiff.

Afrasia is a new programme that will bring African and Asian cultures into fashion, offering a unique and diverse label. Aimed towards people looking for a difference when it comes to purchasing and wearing clothes.

For this project I have created a minimal logotype for the fashion brand, the colour palette is a mixture of both influences combined into one creating a unique personality and identity for this label. Both cultures have a geometric approach to art and design so I have incorporated this into the the generation and development of the brand.