ABOUT

This project was in collaboration with Campari where I worked with the global marketing team in Milan, Italy to create marketing material for their Aperitivo campaign. This was to highlight the aperitif moment in a bar, which is the drink served before a meal & would be rolled out in Italy, UK, Germany & U.S.

The inspiration behind the designs was blueprints & technical drawings to convey the construction & skill in creating the cocktails. I created bespoke illustrations for each of the drinks that they wanted to promote & the ingredients that would be included in each of them.

From these illustrations, I then acted on a number of printed marketing materials for inside bars & off-license as well as digital marketing material for social channels.