Bray Leino
Barnstaple
ABOUT
We needed to build fame and convert sales among 18-24s for WKD, the UK's No.1 RTD brand. The idea had to work across social, live activation (in this case, clubs and festivals) and sales promotion. We created an overarching theme, #BeTheFace, which joined all the dots. Watch the film for details and results.
Back to WKD #BeTheFace Integrated Campaign project