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The most common cause of subsea electrical failures is water ingress entering into cable insulation and, over time, it’s guaranteed to happen.

Viper Innovations needed to create awareness of their V-LIFE software as a preventative measure, driving adoption before problems occur.

This completely unique offering has no competitors but also lacked cut-through. The only proactive healing solution available globally should have been singing, instead it was drowning in a sea of overly prescriptive copy and stock images.

Bold colours, confident headlines, and engaging visuals would elevate this campaign and imbue it with a sense of urgency required to make the subsea oil and gas industry act now.
Creativity causing a splash in a market that’s traditionally, and ironically, dry as a bone.