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Tepe interdental brushes are beautifully designed to clean in-between your teeth. We wanted to extend our ‘We’re Big on Oral Health’ campaign beyond the proven channels, and their reach extended beautifully to bus t-sides.

Following on from our ‘Find the Gap’ creative, we once again got playful with language. The phrase “you could get a bus through that gap” is used by drivers when someone displays a lack of spatial awareness – here, it’s making the point that TePe’s little brushes go where a regular toothbrush can’t.

Through creativity and charm, we’re building brand affinity and positioning TePe as the oral health professionals with personality.