ABOUT

After 47 years as a Bristol favourite, Butcombe Original was launching in cans for the first time.

But a new format can raise questions, especially for a heritage beer. Our job was simple: reassure loyal drinkers that nothing had changed but the packaging.

So we kept it bold. And we kept it local.

Two confident lines, one unmistakable packshot, and the Butcombe “B” embedded directly into the headline. Designed for three-second outdoor impact, the work ran exclusively across Bristol — 13 digital OOH sites spanning rail, roadside and premium landscape placements.

With a £22k regional budget, the campaign was booked to deliver 1.54 million impacts. It delivered a massive 1.83 million — a +18.6% over-achievement, including a staggering +80% uplift on the flagship Bristol Lights site.

A simple idea. Executed with confidence. Just like the beer itself.