ABOUT

With many of its dealers struggling to realise the full potential of their used vehicle stock, JLR held a premium sales event over 5 days in Paris. Sales personnel needed a way of presenting high-value vehicles to prospects that could be updated regularly from the data provided by the Used Car Programme partners. This had to ensure stock-listings were up-to-date and consistent with web and other channels. The sales teams also needed to gather information and images on potential part exchange vehicles.