ABOUT

Toyota sought to upgrade its ageing dealership (Centres) website platform that was failing to meet modern standards of interaction, usability and content management. The updating of content had become inflexible, slow and expensive and was no longer delivering a ‘fast-to-market’ advantage. The poor user experience had seen some dealerships creating alternative, independent solutions, resulting in decreasing SEO and PPC benefit, and a loss of brand consistency and messaging synergy. Understandably Toyota wanted to transform this situation with the delivery of unique content for each dealership, local search working in harmony with national search, content flexibility and content management workflow. Toyota also demanded the provision of a brand-compliant website platform that met and exceeded network expectation.