ABOUT

Advanced Vision Care (AVC) are expert laser eye surgeons on Harley Street in London. AVC are recognised as one of the world’s foremost authorities in laser eye surgery. They required a new brand identity to better represent their standing in their industry.

Deliverables
The new brand identity compliments the services that AVC offer. The colour spectrum was implemented to inspire new customers to enjoy the world of colour and clarity with good vision.

The style needed to be fresh and bright to demonstrate the advances in technology. A conscious decision was made to avoid a clinical look, making the overall AVC image warm, friendly and inviting.

AVC now has a unique identity that differentiates the company from the competition and ensures that their clients and their associates have a positive brand experience. A full set of brand guidelines were also produced.