ABOUT

THE BACKGROUND
Moorgate Finance is an aspirational, dynamic and forward thinking company with a young, dedicated team, that want to appeal to wide ranging and diverse industry sectors, from young dynamic start-ups to long-established, traditional organisations... but their existing website was very old school ‘Finance sector’.

THE SOLUTION
I used elements from the new logo I had already created to build a visual identity to present a professional and experienced front, but also disrupt - to move away from the old fashioned finance sector look and set a new standard that is bold, future facing and digital savvy, akin to the new wave of digital banks that are challenging the old guard of the finance sector.

I created a core palette of 4 blues from the blended fill of the new logo. I then added 2 subtly different complimentary oranges into the mix, to be used to draw the readers eye to important information and call to actions.

I used the colours from the category logos to colour-code the individual sectors Moorgate wanted to promote.

be advised that some pages have since been changed from the original design by the client, without any creative input from me.