ABOUT

THE BACKGROUND
Silvercrow are a south London based, family run property development business with over 100 properties in their portfolio. This project is a small development of bespoke apartments between Clapham and Wandsworth Common, London, for which they wanted an identity and sales brochure.

THE SOLUTION
The target audience was young first time buyers interested in a more adventurous and polished offering than standard developer offerings.

To this end I used strong but muted colours to portray a sense of luxury. I blended a hand drawn 8 with a serif font to further reinforce that sense of luxury while also representing the one-off nature of the build.

Elements of the logo design were then used throughout the brochure. I worked closely with a CGI specialist and a copywriter to create a ‘look book’ feel and allow the property images to take centre stage.