ABOUT

THE BACKGROUND
Rockwool, the world leader in stone wool solutions, wanted an app to help their sales force explain their products and uses in a succinct and clear manner.

THE SOLUTION
It was decided that an interactive app be developed for use on a tablet to help explain the available products and their intended applications. I developed a bold and chunky style, in keeping with Rockwool’s simple and striking brand. I then storyboarded the journey through the app and commissioned a developer to build the app to my specification*

The first app was so well received that a second version was developed to showcase other products.

I also created other standard sales materials, such as roller banners, signs, presentation boards, brochures, note pads, bags, and even sticks of rock!