ABOUT

This is the story of a father trying to save the life of his daughter, injured in a bombing. We see him speeding down an isolated highway, his daughter in the backseat with a bandage around her abdomen.He works to keep her calm and awake until they arrive at the hospital, but she loses consciousness. The father, desperate, gets caught up in a traffic jam and continues on foot, carrying his daughter in his arms. But upon arriving at the hospital, he finds that the building has been destroyed by a bombing, and with it, any possibility of saving his daughter. Overtop the expression on his face as he looks around, helplessly, appears an overprint: “No hospitals. No hope”. Because every time someone attacks a hospital, they’re not only ending the lives of those inside. They’re handing down a death sentence to all of those who are left unattended.
Every day in hundreds of places, many hospitals and healthcare personnel are attacked, but the victims are not only healthcare personnel, but also entire civilian populations that die, are maimed, or fall fatally ill after being deprived of doctors and health centres where they otherwise would have sought care. The International Committee of the Red Cross, a neutral and independent organization that offers protection and humanitarian assistance to victims of armed conflicts, wants to make this cause more visible. This campaign is aimed at raising awareness and including as many people in the conversation as possible, in order to influence those responsible for actions taking place in wars so that they can adopt measures to avoid these types of attacks.

Date created: June 2018 2018-06-01T00:00:00+0100
Date published: 23 August 2018 2018-08-23T10:06:23+0100

MADEIT CREDITS

  • Red CrossClient
  • Clemente ManzanoGeneral Director
  • David TitosCreative Director
  • Irene LeónAccount Team
  • Jesús BeltránArt Director
  • Laura FuentesAccount Director
  • Marta RicoExecutive Creative Director
  • Pablo CattaneoCreative Director
  • Sra RushmoreExecutive Creative Director
  • * Blur FilmsFilm Production
  • * Paula HochbergCopywriter
  • * Cannes Lions Winners 2018

Hope

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