ABOUT

Working with the wonderful people at You Experience in Dubai, I was asked to produce a series of 6 online commercials for Tide's product launch in Kuwait.

The camera motion gave the animation a beautiful transition from one screen to the next. Models were created to represent each type of product such as feathers, sports balls, diamonds and flowers. It was a challenge to get the full animation with the 2d and 3d combined in just 20 seconds but this helped keep the animation pacey and engaging to hold the viewers attention.