Anthony Birland
Freelance Multimedia Artist (available for work)
ABOUT
This was such a fun animation to build. Working with one of my larger clients, I was asked to put this animation and video/sound edit together for a luxury perfume ad.
It was put together earlier in the year where lockdowns were affecting live shoots. The client hired me to create the entire ad using 3D as opposed to filming the ad since there was uncertainty whether or not that could go ahead.
I was given a lot of creative freedom to explore the bottle and how best to 'tease' the shots before the main reveal.
The beauty of using CGI is that we get to make adjustments right up until the last minute and maintain full control over the lighting, material, reflections... everything.
It turned out pretty nice, especially with the music.
MADEIT CREDITS
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Anthony BirlandFreelance Multimedia Artist (available for work)
Back to Ermenegildo Zegna Golden Myrrh - Perfume Ad project
Luciano Koenig Dupont
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