ABOUT

After visiting the Majorelle Garden (home of the YSL museum) in Marrakech, I was hit with a wall of inspiration and took on a new understanding for how far a brand can exist. Learning about the history of YSL got me thinking...

I decided to play with the logo and morph it into something a bit looser and hand-drawn. As you know, I have a passion for all things hand-made. Things made by humans with love, care and attention.

So this is my response as to how I think brands could play with their identity in a more loosey goosey, characterful way. Injecting the human touch.