ABOUT

Gong Cha is a very successful bubble tea brand from China (apparently bigger than Coca cola!).
Expanding globally with 11 new stores, a campaign was created under the theme of a 'Global Tea Party' and rolled out across the stores with posters, merchandise, interactive POS and full digital campaigns.
I creatively artworked all the digital assets from instagram static posts, stories and carousels to print assets such as in-store instagram frames for customers to hold up and be photographed inside of, posters, window stickers and merchandise ideas for T-shirts.