Belle Designer /​ Production

ABOUT

OOH and DOOH for the Commonwealth X BUPA campaign.
I was tasked with large format high resolution retouching of a photograph making the track blue while ensuring the athlete's skin tone looked natural and not saturated by the original red track, and not made blue by the new changes. Also making sure the painted lines on the track didn't over saturate as red or blue.
Also included was artworking for print, using the image now extended downward, so it was a lot taller than the original for the roll up banner.
Then setting up a DOOH billboard for use by the Hydro Arena II on the Glasgow Southbound and a web banner.

All completed on time, efficiently and accurately in a high pressure, super tight deadline, remote freelance booking.

MADEIT CREDITS

  • BUPAClient
  • BelleDesigner / Production
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