BBD Perfect Storm London

ABOUT

As the calendar flips to January, 'Detox Diets' and 'New Me' mantras take over social feeds. Let's just take a breath and keep it real for a second.

We decided to flip the negative expectations of January's New Year Resolutions and snack well with Popworks.

An upbeat campaign encouraging passers-by to share their Real Resolutions and pick up a bag of Popworks - the snack you can eat without guilt in this super health-conscious month.

Our high-energy stand gave away over 35,000 bags of Popworks and helped flip dull January expectations in the Hoog Catherijne Mall in Utrecht, Netherlands.

MADEIT CREDITS

  • George InceHead of Influencer Marketing
  • Isobel DrySenior Account Executive
  • Konrad TurosVFX Animator
  • kristy HarperCreative
  • LaurenSenior Account Manager
  • Mihaela MusatGraphic Designer
  • Karl GilbertCreative Director
  • Fernando DesouchesManaging Director
  • Louise OrmerodHead of Design
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