BBD Perfect Storm – Etihad Airways

Etihad Airways has appointed BBD Perfect Storm to its agency roster following a competitive strategic and creative pitch. BBD Perfect Storm competed for the business against a number of unnamed network agencies in the UAE as well as international agencies and will now join Etihad’s creative roster. The airline created the roster after splitting with M&C Saatchi in 2016. Last year, it also ditched Cheil Worldwide and its US-owned agency, The Barbarian Group, which had worked on the business since 2015. At the time