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As people were ready for change in a post-pandemic environment, Yili decided to launch a campaign for Chinese New year, to show that "Sooner or later, good fortune will come!" They put a fresh spin on the classic tale of the Tortoise and the Hare, emphasizing that in the year of the Rabbit, there's no need to race or compare. Using felt animation, the characters become comedians, adding a lighthearted and humorous approach to the traditional Chinese New Year practice of showing off. The campaign reminds people to prioritize joy and humor over competition, and that“sooner or later, good fortune will come!".