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During the highly anticipated 2022 FIFA World Cup, young people eagerly anticipated gathering with friends for home parties. Recognizing that Chinese urban youth often reside in rented small apartments with restricted rooms for gatherings, Harbin embarked on a mission to create a solution that would bring friends together without compromising on comfort.

Introducing The Harbin Sit Pack, a special beer multi-pack that transforms into a bench, accommodating up to 8 people, including 10 Big Cans of Harbin Beer with exclusive FIFA designs, enhancing the overall experience of the FIFA home.

The Sit-Pack garnered massive social engagement, with TikTok influencer content reaching 22.09 million viewers and impressions, with a total engagement of 522K from December 15 to December 31. Sold out within a minute during a livestream, the Sit-Pack contributed to a remarkable 51.41% growth in sales for Harbin's big can, surpassing December 2021 figures.