About us

BBDO’s Purpose is striving towards “THE WORK THE WORK THE WORK”

BBDO Greater China Group consists of five subsidiaries: BBDO, BBDO Live, Energy BBDO, Flare and Interone . With offices covering Beijing, Shanghai, Guangzhou, Hong Kong and Taiwan – providing clients with creative and effective communication solutions. Over the years, BBDO Greater China Group has been leading the industry in creative and effectiveness awards; acknowledged as “Agency of the Year” across multiple leading industry publications.

BBDO Greater China continues to produce breakthrough content in the industry throughout the years, including:

•Pioneering micro movie formats: Wrigley’s “Sour, Sweet, Bitter, Spicy”

•The Heart-stringing Pepsi New Year Series “Bringing Happiness Home”

•Brand Engagement with consumers: Volkswagen’s “Made by the People”

•Timeless works for Snickers’ “You’re Not You When You’re Hungry”

•The extravagant Great Wall Fashion Show: “Fendi Show on the Great Wall”

•Boldly enabling woman, with the first female ambassador for a man care brand: Gillette “Shave Sexy”

•Partnership with Mercedes-Benz China for 11 years: realizing their ambition for “The Best or Nothing” in China.

•Creating the top H5 Engagement: McDonald’s “Full-Heart Support for Gaokao”.

•Reshaped the image for the country’s 13th Five-Year Plan to the world with a viral song “13-5”

•Personification of technology: DJI “Now, It’s Epic”

•Delivering a universal value to the world: Alibaba’ Winter Olympics Campaign “Believe in the Greatness of Small”

•Mining emotional stories from rational big data: T-Mall “2019 Trends”

•Making a statement to the world for female entrepreneurships: “Alibaba 2019 Global Female Entrepreneurs Conference”

•ALIBABA – 2020 Olympic Campaigns

•Anta – 2020 Olympic Campaigns

Creative and effective work created by BBDO have been recognized in many advertising festivals and award shows:

The work of BBDO’s McDonald’s “Full-Heart Support for Gaokao” campaign won the Grand Prix in the 2018 WARC Awards for the Effective Social Strategy category; Bronze in the Social Media Category at the 2018 Asian Marketing Effectiveness and Strategy Awards, and silver in the Youth Marketing Category, two bronze awards in Media Innovation and Short-Term Effects at the 2019 Effie Greater China Awards.

Master Kong Express Noodle’s “The Makeover of the Four Immortals” and McDonald’s “Chinese New Year Transfiguration” campaigns won the Bronze and Silver Award in the Effective Innovation and Effective Social Strategy Categories presented by WARC in 2019.

In 2020, BBDO Greater China left the Digital Media Awards with 12 metals. The awards included, McDonald’s “Chinese New Year Transfiguration” which earned the Grand Prix Platinum Award for the year with the strength of 5 wins - four golds and 1 silver in the categories of KOL Influencer/ Viral marketing, Integrated, Entertainment, Lifestyle Services, Leisure & Retail, Best Use of Integration and Social Media. On the same night, BBDO Greater China’s “2019 T-Mall Brand Strategy” campaign won three silver’s and one bronze in the categories of Data Analytics/ Insights, Tourism, Entertainment, Lifestyle Services, Leisure & Retail, Best Use of Integration and E-Commerce; Alibaba’s “Watch Out for This Woman” scoring silver in the Corporate Image and Corporate Social Responsibility category; Master Kong Express Noodle’s “The Makeover of the Four Immortals” won the Bronze Award in the E-Commerce category. The aforementioned accolades are a testament to BBDO’s drive for THE WORK in breaking through the cluttered categories and delivering creative effectiveness with real influence on our client’s brands and the market.

Main Awards Record：

2019

Campaign Asia Greater China Agency Of The Year

-China Creative Agency of the Year – BBDO China – Bronze

-Greater China Social Media Agency of the Year - EnergyBBDO – Silver

-Greater China Talent Development Program of the Year– BBDO Greater China – Silver

-Greater China Corporate Communications Person/Team of the Year - Gold

2020

Campaign Asia Greater China Agency Of The Year

-China Creative Agency of the Year – BBDO China – Bronze

-Greater China Best Culture – BBDO Greater China – Gold

-Greater China Content Marketing Agency of the Year – EnergyBBDO- Silver

-Greater China Talent Development Program of the Year– BBDO Greater China – Gold

-Greater China Social Media Agency of the Year - EnergyBBDO – Bronze

-Greater China New Business Development Person/Team of the Year – Gold

-Greater China Corporate Communications/Marketing Team of the Year - Gold

2021

Campaign Asia Digital Media Awards

-Agency Of The Year – BBDO China

Campaign Asia Greater China Agency Of The Year

-Greater China Talent Development Program of the Year – BBDO Greater China - Silver

-Greater China Social Media Agency of the Year - EnergyBBDO – Silver

-Greater China Content Marketing Agency of the Year – EnergyBBDO- Silver

Global WARC Effectiveness – Global Creative 100 Agency

-BBDO Shanghai – No.44

BBDO's work

Yili - Tortoise & Hare: A Race Free Year

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