BBDO Worldwide New York


“The Talk” highlights the painful, but necessary conversations Black parents have with their children to help prepare them for prejudices they may face growing up in a society that judges them based on the color of their skin. Directed by Malik Vitthal and produced together with BBDO and Egami Group, the film received numerous accolades including a Daytime Emmy Award.

The campaign was created as part of P&G’s My Black is Beautiful initiative, which was created to change the narrative around black women and beauty.

Project featured: on 13th May 2021

The Talk


Project tags