BBDO Worldwide New York

ABOUT

“The Talk” highlights the painful, but necessary conversations Black parents have with their children to help prepare them for prejudices they may face growing up in a society that judges them based on the color of their skin. Directed by Malik Vitthal and produced together with BBDO and Egami Group, the film received numerous accolades including a Daytime Emmy Award.

The campaign was created as part of P&G’s My Black is Beautiful initiative, which was created to change the narrative around black women and beauty.

Project featured: on 13th May 2021

The Talk

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