ABOUT

Identity Design Project for the Sports Authority of India.
This shape has been designed by doing the research and making the mood board in which i have collected many images from sports and after collecting the image i have captured some come action from the images like racing and diving actions.

After that i started exploring the final shape of the logo in a abstract way which depicts racing as well as diving from the common actions ftm the mood board.

Colour Scheme is taken from the flag of india as saffron colour shows energy which is one of the main element of sport also then green is the colour of growth and freshness
and sports is one of the medium which makes you feel fresh after playing.