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Delivering a targeted campaign to encourage viewers to question their travel habits and reinforce key brand messages in order to stimulate growth in passenger numbers across all Metro transport corridors.
The campaign was targeted at commuters, encouraging viewers to choose the bus over the car. With Christmas shopping and the party season around the corner, the time was right to create a clever, fun and thought-provoking message. It was paramount that we caught their attention when it really mattered - when they were out of home and stuck in traffic.
Primarily using 48 sheets, Adshels and Digital Screens at prime locations along the transport corridors, along with bus wraps, streetliners and solus rears ensuring the message was widely dispersed. Local radio played its part with a patient visiting the doctor for "Severe Congestion" relief, and backed up with quirky Congestion Relief medicine-style boxes to further distribute the message on street and in shopping centres.