ABOUT

The mock client brief
Dropbox has a new app on the way. Their present app is highly rated on the iTunes store and they have a large number of users, although some are now lapsed. Their android app has been badly critiqued. The new app is meant to address these problems, however there are some pros and cons.

The pros:
- The new app will be much faster.
- The android experience will be greatly improved .
- Folders will be automatically synchronised across platforms when the app is closed.

The cons:
- The app will now be universal (same on tablet and phone) which means users will have to uninstall the present one (as it will stop working) and install the new one.
- The users will have to resynch all the folders which may be time consuming.

Campaign objectives
- They want to encourage the present users to migrate to the new app.
- They want to alert the lapsed users that the new app will solve all the issues to why they stopped using the app in the first place.
- They want to convince new users to download and start using the new app.

Pitch 2 mobile advertising formats that could help Dropbox keep migrant users, reactivate lapsed users and acquire new users. Please provide 3 designs per format.

Target demographics
They’re 20-45 year olds with a more positive than average attitude to life. Skewed male.

The designs were pitched after working on them for 2 days