Anna's work

About Anna

I live and breathe media; print, broadcast, online and social.

As a journalist, I have written for The Financial Times, The Sunday Times, The Guardian, The Observer, The Independent on Sunday and The Economist Intelligence Unit, as well as for trade and regional press.

I love to communicate - particularly seemingly complex topics or issues - with a broad audience and ensure the media they consume is digestible, entertaining and enlightening.

My guiding principle is: If it doesn't further the discussion, it's not worth saying.

With my partner, Anna Marsden (uknkedin/in/annalmarsden), we launched Social i Media in November 2012. Social i Media empowers brands to thrive in this fast-evolving, technology-disrupted 'new normal' business environment by integrating traditional and new media.

Social i Media is a boutique media communications agency based in Cambridge and London, UK.