ABOUT

In this project I was tasked with pushing the Co-op brand in store. With such a diverse range of products in the collection the design had to be simple and flexible whilst still being strong enough to tie the whole lot together.

As a way of further highlighting the Co-op's core offering I also designed a childrens cookbook and recipe card set. The recipes would consist of produce available in store with the classic illustration style employed to make the process of cooking feel less daunting.