About us

Ampersans is a research-informed consultancy offering strategic clarity for complex decisions.

I work with founders, practitioners, and organisations navigating moments of transition, growth, or misalignment. The work focuses on making sense of complexity — clarifying identity, direction, and next steps when things feel uncertain or fragmented.

Ampersans takes on a deliberately limited number of projects each year. Every engagement begins with diagnosis and strategy, ensuring decisions are grounded in context rather than speed, trends, or surface-level solutions.

The practice sits between strategy, identity, and direction. It draws on consultancy, higher education teaching, and doctoral research, with particular attention to cultural context, organisational complexity, and considered decision-making.

This is quiet, deliberate work. Analytical, reflective, and grounded in research. The outcome is clarity that can be acted on.

Services
Strategic diagnosis (Decode)
Positioning and narrative direction (Distil)

Skills

Brand Stategy

Sector Experience

brand and organisational identity, mental health and wellbeing, strategy and advisory

Clients

cultural and community organisations, higher education, independent founders, mental health and wellbeing

Trade Associations

ACID UK, AIGA, D&AD