ABOUT

Whilst working on Tesco Magazine, I have also been given opportunities to work with our campaigns team who handle anything from social images to GIF's and videos. I was asked to art direct a selection of GIF's for the Christmas campaign.

I art directed the shoots for these, briefing photographers and food stylists on set with my step by step plans of how the GIF's would work. I had to ensure that the frames were kept to a minimum to keep the length of the GIF short and snappy.

The set went live on social media and had a great response, with the Santa Strawberry being one of the most highly viewed.