ABOUT

As the designer on Business Life magazine, the designing was solely down to myself with everything I created being run past the group art director and creative director. Our challenge was to convey the lead story of F1 Technology influencing our everyday lives into a successful cover.

We sat down and brainstormed our ideas and the decision was made to illustrate an air fix kit, that would sit in line with the styles of the previous covers from the recent redesign.

I set off to find an illustrator/3D artist that would be suitable for the idea and wrote up a cover brief to commission. The idea was to have the F1 car central to the kit, with elements that the technology influences around it rather than parts of the car. After many rounds of amends we finally came to the artwork you can see on the cover now. This went down very well with the rest of the team and the client.