ABOUT

Create a stylish and highly desirable new design for Rexona deodorant that transforms the brand into a handbag must have.

Outcomes from project:

• Evaluation of the brand values, and evaluation of the transferable product values.
• Market research and key insights developed from research
• Development of a final concept for review by Rexona
• Prototyping of concept and development of physical characteristics of the product, for example spray type (Not harsh aerosol but a softer mist)
• Awarded a special mention by the D&AD