ABOUT

Our brief was to create a brand for a new low fat luxury frozen yogurt brand to go into supermarkets and compete with the likes of YooMoo, Ben & Jerry's and Yeo Valley. This new product had the added advantage of a range of great new flavours. From Eton Mess to Black Forest Gateau, all the added extras were handmade, making the product extra special.
The main aim was to challenge shoppers perceptions that frozen yogurt was bland and sour and more importantly show that it was a delicious healthy alternative to ice cream.