ABOUT

Over the years, we’ve built up a number of incredible partnerships where we support the ongoing growth and prosperity of local organisations and when we were approached by the Icon Awards this year we were delighted. We are hugely passionate about diversity and workplace equality, our Relationships & Partnerships Director has extensive experience on the critical topic of diversity have previously co-founded a LGBT Wedding Company and being UK Ambassador for IGLTA.

Launched in Scotland just this year, the Icon Award is the first of it’s type in the country and aims to break down barriers whilst recognising achievements of everyone in the LGBT community. With values which aligned so closely with our own, we were thrilled to get involved and after delivering the website as well as a 2 year digital partnership, we have had a great 6 months so far with the Icon team.

Initial meetings helped us explore the key aims of the project and we began brainstorming how we could build anticipation around this exciting new event. Taking a new brand designed primarily for print, we adapted their collateral for the web and created a countdown holding page providing a teaser of information about the main event, key dates and to build momentum for when the voting opens. Beginning our relationship to develop a website, this has blossomed into a digital partnership where we have delivered the website, social media support, strategic digital consultancy and ongoing web support. We were thrilled when we were asked to join their judging committee for the main event.

Looking to provide a high-class, luxurious event celebrating everyone in the LGBT community, their brand and our web design focused on emulating this class and elegance with Oscars-esque qualities and black and gold brand imagery.

We chose to develop the website in WordPress as it provides maximum control and flexibility to the Icon team. The full responsive website was unveiled and launched on the 9th of July at the lavish party held at fellow Icon partner Light Club. Joining forces with the Icon Awards team, our Senior Designer Stephen has been selected to join the judging committee and we were invited to select the winner of the coveted Best Marketing Campaign of the Year Award.

The star-studded finale event took place in October 2015 but our work isn’t complete. We are consulting over the Icon Awards digital strategy for 2016, we are supporting the growth of the Icon Awards into new markets and providing support with networking and profiling Icon Award to key ambassadors and contacts.