ABOUT

At the end of 2013, Alienation was selected by Live Active Leisure via a competitive tender to develop a first-class digital strategy and fully responsive website.

The in-depth digital strategy and digital marketing process began with a content audit and keyword and competitor research identifying key performance benchmarks and opportunities for future market growth for Live Active Leisure. The next stages involved a social media audit and implementation of a new in-depth strategy, as well as support with the company's ECRM optimisation and email marketing.

The results of this initial research and content audit were then utilised by AD's content experts in developing a content strategy to span all Live Active Leisure’s online channels and in developing key user journeys. Our expert creative team then designed a mobile-first responsive website reflecting the organisation’s dynamic new branding, which incorporates seven new sub-brands that aim to better serve their key consumer demographics.

Created in adherence to Live Active Leisure’s specifications and high standards, the website includes a host of bespoke functionality, such as a scrolling banner to make it easier for Live Active Leisure customers to keep track of events in their local venue, a membership calculator allowing users to calculate the correct membership for them (as well as the savings they can make), and a sophisticated search function, allowing users to search by venue, area and/or activity.