ABOUT

After a decline in search rankings, low social media engagement and little ROI from PPC, Illuminated Mirrors selected us as their digital partner to grow their business in a crowded marketplace. To do so, we undertook three campaigns: SEO, blogger outreach followed by PPC to drive ROI and increase brand awareness.

Beginning with an audit of the site, we identified a number of errors which were in violation of Google’s key policies. As such, our copywriting team focused on rewriting customer-focused copy to encourage conversions and improve search rankings. We also drafted a number of blogs targeted to the Illuminated Mirrors audience to both engage these users and increase traffic to the site. Following this, we delved into blogger outreach and created a campaign to build natural links and position the brand in front of a new audience. After 6 months, organic traffic increased by 125%, organic revenue increased by 552% and the brand was featured 1st position on Google for 75 key phrases.

PPC
After in-depth keyword research, we cut out under-performing keywords, and any which offered the opportunity to convert new customers. We went on to develop targeted landing pages and identified which ones were the most effective at driving engagement and revenue. With a mix of search and display (remarketing ads), as of September we have seen cost per conversion as little as 30p.

“My rankings are now truly fantastic. I don’t think they could have pleased me more regarding my online marketing. I am a very happy customer and I am honoured to finally have a team who actually look after their customers! I make a 25% (and growing) profit increase with AD, it’s as simple as that."
Jamie Bell, Managing Director at Illuminated Mirrors

Social Media
Since the beginning of our relationship with Illuminated Mirrors, we have managed their social channels developing creative campaigns and seeing these through to fruition. Back in 2013 we approached Britain and Ireland’s next Top Model to attain promotional merchandise to form the foundations of a creative new Facebook competition. We then built a dynamic competition application in Facebook increasing brand awareness for IM, driving referral traffic to the site as well as gaining over 300 applicants to the competition. We’ve also developed a second partnership with Britain and Ireland’s next top model this year - watch this space for more information.

After kicking off Facebook ads for Illuminated Mirrors, we have seen the cost per click fall to as little as £0.01 and a 91% growth in Facebook fans. Combined with a 73% increase in Twitter followers and an 84% boost in YouTube views and engagement, Illuminated Mirrors are doing well on the social scene.

We’re all about UX so after reviewing the customer journey, we developed a one-step checkout to improve the ease of purchase. These changes massively increased the number of visitors who went on to become customers with basket drop-offs decreasing by around 60%.

After working with Illuminated Mirrors for the last year and a half, we are delighted with the Illuminated Mirrors progress, and are pleased to announce they were shortlisted for an Online Retail Award alongside the likes of Laura Ashley, Made, Toys’R’Us and The Bodyshop.